October 16, 2015

Adecco Work Trends Study

We all know that the future is increasingly mobile but a recent report by Adecco Group highlights just how important mobile already is and will continue to be in the coming years.

The HR solutions provider’s 2015 Work Trends Study, reveals that job seeking is ever more mobile, with both job seekers and recruiters increasing their online activities. Working practices and employee expectations around how and where they work are also increasingly mobile. Smartworking emerges as a future trend that will have a significant impact on the work environment.

LinkedIn is singled out as the job platform of choice, both in terms of candidates looking for jobs and recruiters posting positions online. Recruiters in particular favour LinkedIn, with 61% of them using it for professional purposes, compared to 34% of candidates.

Facebook, however, is the social space and it is where reputations are formed, good and bad. Job seekers use Facebook as an opportunity to enhance their personal branding and also to check out what others are saying about employers. Recruiters use both LinkedIn and Facebook to research a candidate’s personality.

Online reputation is an increasingly important and defining area, for both recruiters and candidates. Recruiters reject candidates as a result of what they unearth about them on their social profiles. And when applying for positions, job seekers are not only researching the company in question, but also their point of contact.

The more social media platforms a job seeker is active on, the higher their chances are of being contacted by a recruiter. The research found that those candidates who are active on just one network have a 16% chance of being contacted by a recruiter. A candidate that uses all five of the main global platforms has a 46% chance of being contacted by a recruiter, however.

Job seekers are more mobile than recruiters. Of the 31,000 job seekers polled in the survey, 65% of them frequently or sometimes use a mobile device for online searches. Only 415 of the 4,100 recruiters polled use mobile when searching for a candidate or highlighting open positions.

Flexible working practices have increased in popularity and scope in the past 10-20 years. That trend is set to continue. The report picks up on the concept of smartworking. Those respondents that were familiar with the concept of smartworking defined it as flexibility over working times and place of work. It also encompasses flexibility in work methods and work tools – bringing your own device to work, for example.

Despite the emergence of this concept of smartworking, it is still a relatively unheard of trend. Two thirds of the job seekers and recruiters polled have never heard of it. However, the concept proved a popular one – over half of job seekers would like to be offered smartworking and would like to work from home or in an office nearer their home. A lot of respondents said they would like the possibility of working in a co-working space. Recruiters are more cautious about smartworking, although they appreciated the advantages.

Overall, the report provides useful insights into the world of work as we know it today and the world of work of the future.