The New World Kirkpatrick Model
27 March 2012
When the Kirkpatrick Model was developed in 1954, its successful
implementation saw the four levels widely accepted as an industry
standard approach to training evaluation strategy.
Fast-forward five plus decades, and the need to measure the
success of learning interventions within organisations has not
diminished. In fact, in the 21st century the need to demonstrate
that training is a 'value add' activity is more important than ever
before. Training budgets are being cut, work practices evolving and
technology advancing at incredible rates. Now more than ever, Learning & Development teams need
to be able to demonstrate that learning solutions improve
performance and maximize results across the workforce.
Fortunately, the Kirkpatricks have been evolving right along
with the rest of the world. The New World Kirkpatrick
Model, developed by Don, Jim and Wendy Kirkpatrick, with the
help of a host of global Kirkpatrick ambassadors, has the answers
the training industry desperately needs.
Some of the features of this supercharged model include:
- Strong business partnerships with business leaders as
the cornerstones for success
- Beginning the training process with targeted, measurable
- Introducing return on expectations (ROE) as the ultimate
method of demonstrating the value of training
- A packaged or formula method to maximize
- Connecting the levels in planning and practice, as
opposed to evaluating them in 'separate buckets'
- Broadening the concept of learning interventions to
include all manner of support and accountability to increase
- The added concepts of required drivers at Level 3 and
leading indicators at Level 4
- The creation of a 'chain of evidence' to show ultimate
This significance of this shift in tradition is twofold. First,
it moves our industry away from an emphasis on attempting to
mathematically isolate a single component (the training event) in
the formula for maximizing learning and performance. Second, it
leads our industry to a business-based rather than a training-based
Organisations will benefit by seeing learning professionals
adding value beyond the traditional design, development and
delivery of training events. The training industry will benefit by
not only surviving, but thriving.
The continued evolution of Learning &
Development professionals and approaches to workplace learning
has seen a much greater shift in focus from training to
performance. The impact of technology, especially social media, has
seen new approaches adopted within the workplace that use the
70/20/10 framework to redefine learning in the organisation. This
shift places more emphasis on learning on the job and away from
traditional training in the sense of classroom-driven events and
practices. These new approaches utilise collaboration and
peer-to-peer sharing at the heart of improving workplace
performance and capabilities.
The New World Kirkpatrick
Model reflects these changes in workplace learning and still
offers methods to demonstrate how any learning intervention or
programme can be measured against a set of pre-determined
objectives or critical success factors. Regardless of the approach
and methods used, the theory and practices of the New World
Kirkpatrick Model allow a clear strategy to be developed reflecting
the different stages of delivery and execution with a focus on
transferable knowledge and skills, and ultimately changes in
performance and results.
I hope that this blog has piqued your interest to learn more
about the newest Kirkpatrick methodology. I would be pleased to see
you at one of our upcoming UK events. Kirkpatrick Partners and DPG
plc will continue to do our best to be the 'spark'. We are relying
on you to be the 'light' for the training industry.
Jim Kirkpatrick is Senior Consultant at Kirkpatrick Partners
DPG deliver regular Kirkpatrick Evaluation programmes and
you can check our latest programme dates on our Event Brite page.
The option for in-house programmes for 6 or more people is also
available for internal teams.
For more information on our programmes please email
or alternatively call 0161 975 7777 today.